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It’s Beaujolais Nouveau Time!

On the third Thursday in November, France celebrates Les Beaujolais nouveaux – a festivity to mark the release of the first wine that can be sold the same year in which it was harvested.

The wine, which is named after the Beaujolais region in France, is harvested by hand and made using carbonic maceration. This technique results in a wine that is light, fruity, and extremely low in tannins.

The celebration has become a worldwide event, with Beaujolais wine flooding the shelves of retailers and bars in many nations. Under French law, the wine is released at midnight and parties are held throughout France to mark the occasion.

The President of Inter Beaujolais, Dominique Piron, has stated some concern regarding declining numbers of Beaujolais wine sales. “This year, we will probably see a slight loss of sales but instead of offering discounted prices we have moved upmarket and this strategy is beginning to pay off”, Piron explained to the AFP.

Beaujolais wine sales have been declining since their peak in the late ‘80s. In 2016, 25.2 million bottles were sold which was 500,000 less than in 2015. This year the vineyards have endured heavy frost, hail and drought, making production drastically smaller. Thankfully the decrease in production has not impacted the taste, with marketers promoting the 2017 vintage as “fruity and full of colour”.

Where to celebrate:

Melbourne
In Vino Veritas – An Alliance Française Melbourne event
Thursday 16 November
7pm-9:30pm
Alliance Française de Melbourne, St Kilda

Brisbane
Beaujolais Nouveau evening with Alliance Française Brisbane
Saturday 18 November
4pm-7pm
The Newstead House, Newstead Park

Canberra
Beaujolais Nouveau Party with Alliance Française Canberra
Thursday 23rd November
7.45pm
Alliance Française de Canberra, Turner

Adelaide
Beaujolais Night with Alliance Française Adelaide
Friday 24 November
5pm-10pm
Soldiers’ Memorial Gardens, Unley

Sources: AFP, Beaujolais Nouveau Day
Image source: The Black Label

 

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