A decade of Franck Provost in Australia
As is the case with many success stories, accomplishment often starts with just one idea. That’s certainly the case with the Australian operation of Franck Provost Paris, which proudly celebrates its 10 year anniversary on 17 November 2018. We take a trip down memory lane to discover how this iconic global brand has become a much-loved hairdressing name on local shores.
HOW IT ALL BEGAN… With Franck Provost Australia co-founder Jean-François Carré
“Around 2007, my partner and I were looking for a business to launch in Australia. As we are both French, we researched established and successful brands in France that we thought could work here. Franck Provost ticked all the boxes. So we travelled to Paris and approached Mr Provost himself…and we just clicked straight away. Mr Provost always says that business relationships should begin with that sensation you get when something just feels right. And we both got that straight away.
“When we launched in Australia 10 years ago, although Franck Provost was a very well known brand in Europe and especially France, we started from scratch bringing it to a new country. The brand awareness was basically zero in Australia. It was like launching a new business, but getting all the support, the tools and the concept that had already been proven overseas. Our thoughts were that if it’s been liked by millions of people in other western countries, chances are it’s going to be popular in Australia as well. So I guess it was less challenging and risky than launching your own business from scratch, but we still had to build the brand awareness from almost nothing.
“When we arrived on the scene in Australia, another challenge we had was introducing the local market to the French way of doing hair. At that time Australians were all about foils and highlights, whereas the French way is basically enhancing what you have naturally and making it better. It’s very rare for a French woman to completely change her look, say from being a dark brunette to a bleach blonde. So that also took some time.
Australian women fall in love with Franck Provost
“We have a unique selling point for our brand in Australia – we sell the style and savoir-faire of Paris and make it accessible for all women. We like to call it ‘Luxe-cessible’. What Franck Provost delivers is ready to wear hair with a haute couture flavour. The models we use in our campaigns have the type of hair that women want. It looks healthy, sexy, not overly complicated or very trend driven. They are beautiful and confident, but relatable and not out of reach. I think women can see themselves in those images and imagine wearing that kind of hair. And that resonates with women all around the world, regardless of where they come from. “Australian women have embraced the Franck Provost brand and we are looking forward to continuing our expansion over the next decade!”
Franck Provost Paris Australia…a timeline from 2008 to 2018
• Franck Provost Paris launches in Australia with the opening of a first flagship salon in the heart of the Sydney CBD at 185 Macquarie Street on Monday 17 November.
• Mr Franck Provost visits Australia for the first time to officiate this momentous occasion.
• The Franck Provost Paris Training Academy opens its doors adjacent to the Sydney CBD salon. It was then and is still today led by Virginie Gayssot, Head of Education & Talent Development, one of the top five educators for Franck Provost in the world.
• Opening of the first franchise partner salon in the suburb of Crows Nest, just 10 minutes north of the Harbour Bridge.
• A big year with four new Franck Provost salons launching – Manly, Double Bay, Mosman and Bondi Beach.
• Franck Provost expands outside of Sydney with a stunning new flagship salon at the stylish Emporium shopping destination in Melbourne.
• The group also opens another Sydney salon in the inner West village of Rozelle.
• The openings just keep on coming, with two Sydney salons at Macquarie Centre and Chatswood.
• Hairdressing icon Sharon Blain rebrands her two ‘The Art of Hair’ salons at Beecroft and Breakfast Point as Franck Provost salons.
• Launch of the inaugural Franck Provost Artistic Awards, a competition platform open to all Franck Provost hairdressers to showcase their creativity, vision and technical skills outside of daily salon work.
• Next Franck Provost heads to Queensland’s far north with a salon at Willows Shopping Centre in sunny Townsville.
• Mr Franck Provost, accompanied by his daughter Olivia, returns to Australia exactly eight years from his first visit. They are special VIP guests at the 2nd annual Franck Provost Artistic Awards and Christmas Party at the chic Ivy Penthouse.
• Our latest flagship salon opens at Sydney’s newest style eco-centre Barangaroo, making it the 13th Franck Provost salon in Sydney and 15th in Australia.
• Fabien Provost, Global Artistic Director for Franck Provost, and his sister Olivia, Director of Communications for Provalliance, visit Australia to celebrate the 10-year anniversary of the brand. They are also here to launch the new Franck Provost consumer haircare range, J’aime My.
• We relaunch our Paddington salon with a new owner – Freddy Pinzon. This is the first salon opened within the network as a 50/50 partnership between the franchisor and the hairdresser and will become a major model of development for the years to come as Franck Provost continues its journey of expansion throughout Australia.
Sources: Media release Franck Provost