Australian watchmaker Bausele, the first success of Australia’s new Pty Ltd crowdfunding regime
Australian watchmaker Bausele is set to become the first success of the expanded crowd-sourced funding regime.
Bausele, the innovative Sydney-based luxury watchmaking company, was the first proprietary limited company to launch an equity crowdfunding offer in a bid to raise up to $500,000.
Bausele has already achieved its minimum target of $150,000. Bausele is now focused on reaching its maximum target, a feat not achieved by any company under the crowdfunding regime yet. The offer is open until 28 November 2018.
With the proceeds of the offer, Bausele will aim to produce an exciting new model range, grow stock levels, and open new marketing opportunities.
Legislation passed in September to allow proprietary limited (Pty Ltd) companies to access equity crowdfunding from 19 October, 2018. Bausele has listed on equity crowdfunding platform Birchal, which enables companies with an annual turnover and gross assets of up to $25 million to issue shares to everyday mum and dad investors.
Potential investors in Bausele can invest up to $10,000 in the brand. Anyone investing more than $1000 will receive a limited edition Bausele watch.
Bausele watches have a distinctly Australian element, with each timepiece carrying a small element of Australia in its crown. The model range has included crushed-up tiles from the Sydney Opera House, sand from Bondi or Whitehaven beaches, red earth from the Kimberley, and Opal from Coober Pedy.
Bausele is one of Australia’s most innovative watch brands, having established a small production unit in Adelaide in collaboration with Flinders University to produce a lightweight proprietary case material known as Bauselite for its flagship Terra Australis model.
They have formed partnerships to produce bespoke watches in cooperation with the Sydney Opera House, visual artist Scott Marsh, St Hugo Wines, the Australian Army Intelligence Corp, and more.
Bausele has recently expanded its partnership with the Australian Army to produce bespoke watches for the Special Operations Engineer Regiment. Other partnerships are in the works, including an exciting development to become a licensee with the country’s premier sporting code, the Australian Football League (AFL).
Bausele watches are sold through leading retailers such as David Jones, Qantas and Fairfax’s online stores, as well as directly through bausele.com.au.
The Australian-born star of US drama ‘Prison Break’, Dominic Purcell, is the brand’s global ambassador.
Having sold 3500 watches in the past five years, Bausele aims to further broaden its multi-model range and become a globally renowned manufacturer of high-quality timepieces inspired by Australia’s remarkable natural assets.
Full details about Bausele’s pioneering equity crowdfunding initiative can be found at birchal.com.
Photos: Giles Park (www.giles-park.com).
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