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HomeNewsAustraliaBetter, Fresher, Cleaner, Cheaper… in  your freezer. Meet Délidoor.

Better, Fresher, Cleaner, Cheaper… in  your freezer. Meet Délidoor.

Forget what you know about frozen food. Launched less than a year ago by French duo, Mathieu Thomas and Jacques Lépron, and French Chef, Sébastien Houillon, Délidoor is a frozen meal brand that delivers delicious dishes to your doorstep, while caring about the  environment too.

Beyond fish fingers and crumbed chicken (although they have those two and they’re amazing), Délidoor offers real homemade meals, prepared with fresh, locally sourced ingredients, no nasties, all ready to reheat in minutes.

With 50% growth month on month for the past 6 months, Délidoor serves a demanding community of customers who want to eat good food, but don’t want to (or can’t) spend too much time in the kitchen or too much money.

“Frozen meal brands are always trying to rival fresh food, when in reality they don’t need to justify anything. Freezing fresh produce helps preserve vitamins, nutrients and taste for longer. So all the tasty meals we prepare are just as delicious whenever you decide to enjoy them” say Mathieu and Jacques, co-founders of Délidoor.

They already have more than 1000 verified reviews and an average rating of 4.8/5.

The secret to this success?

With a wide range of meals for all diets and palates, vegan or carnivore, foody or family, you’ll find your dish.

Want to savour famous “hard to find and even harder to make”  French meals ? Like a homemade Tartiflette prepared with a Reblochon-style cheese, made by Matthieu Megard of “l’Artisan Cheese” in Victoria. Or a traditional “Toulouse Cassoulet” reuniting bacon, duck confit and French garlic sausages, or even a Fish Soup with a Provencal touch, you’re in the right place.

More into authentic Indian meals? Taste their classic Murgh Makhani (butter chicken), with aromatic chicken and a flavoursome creamy curry sauce.

Vegan? Their One-Pot African Peanut Stew with fresh ginger and  jalapeño will delight your taste buds.

What about dessert? Their chef has impeccably executed the iconic Italian Tiramisu with its own French flair, with Savoiardi ladyfingers, soaked in a mixture of coffee – from Saint Dreux  Coffee Roaster – and Marsala, arranged with a mascarpone cream. Taste it, you’ll be back for more.

“A tasteless meal, frozen or not, will stay tasteless. Frozen food is the art of finding the right combination: fresh tasty ingredients,  sourced locally, assembled with care in recipes that will delight your taste buds, and adapted to a freezing process which needs to consider how customers will easily reheat it! It’s rethinking recipes with the frozen process in mind“ says Seb, the French Chef of Délidoor.

In the past year they have developed a wide international range to satisfy everyone. And it works.

For their first communication campaign, they wanted to focus on the taste and customer satisfaction, so what’s better than an empty plate at the end of a meal.

Striking visuals to tell a new story: the story of good frozen food.

A few words about Délidoor.

Délidoor is committed to making good food accessible to everyone. They source their ingredients from local suppliers to deliver tasty, balanced, healthy meals, at a range of prices, to suit all kinds of diets. All their dishes are easy to cook or reheat in a jiffy, whether you’re a kitchen pro or a kitchen noob.

And they do all that with the environmental impact of food and delivery in mind; freezing is a great way to reduce food waste and extend food lifespan, but they care about the impact of their packaging too and have partnered with RedCycle to ensure it is all fully recyclable if it’s not compostable.

Contact: Délidoor
www.delidoor.com.au

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